Electric Feel Signs The Elements, Production Duo Behind Ayra Starr’s 'Starr Girl'

Electric Feel Publishing is expanding its global footprint. The company has officially signed the Swiss-German production duo The Elements, comprised of Keven Wolfsohn and Paul Bogumil Goller. According to a report from Billboard, the duo, who cut their teeth in London's Tape creative hub, are best known for executive producing Ayra Starr’s highly anticipated upcoming album, *Starr Girl*. This is a calculated, necessary pivot for Electric Feel. While founder Austin Rosen has built an empire on the backs of Post Malone and pop-rap giants like Louis Bell and Nick Mira, that signature mid-tempo American radio sound is losing its grip. The real movement is global. The Elements bring a proven track record of handling massive, cross-border hits. Their resume already includes Burna Boy’s "It’s Plenty" and "Glory," Pop Smoke’s "Paranoia" featuring Gunna and Young Thug, alongside work for Wizkid, Rema, and Central Cee. "Music has always been about pushing boundaries and creating records that connect with people around the world," the duo stated in a press release. By securing Wolfsohn and Goller, Electric Feel positions itself directly at the intersection of Afrobeat, UK rap, and global pop. It is a smart play to diversify a portfolio that was starting to feel a bit one-note. Keep an eye out for their work when Ayra Starr's *Starr Girl* officially impacts.