Hmm... Gitkin

Gitkin is finding a side door into the mainstream via Apple Music’s 'Global Groove' editorial placement. The project, led by multi-instrumentalist Brian J, strips away the self-indulgence often found in psych-rock, favoring a lean, dusty blend of Tuareg guitar and Cumbia rhythms. It’s music that sounds like it was recorded in a humid garage in 1970s Peru, yet it’s surfacing now in high-fidelity digital spaces. Watch if this pivot to curated global playlists translates into a broader festival footprint for a sound that feels untethered to any specific zip code.