WOOSTER
Hmm...

Early read notes and directional editorial instincts.

Hmm... K2icyy

By Nori·September 22, 2026

Look, my morning coffee wasn't even cold before I caught this: Apple Music just slid K2icyy’s “Luv Don't Cost A Thang” right into *The New L.A.* playlist at slot nineteen. For an independent act pushing out of 2icyy ent, landing on official West Coast editorial radar like that doesn't just happen by accident. The tastemakers are clearly paying attention to the motion, and you should be too. Go tune in before everybody on your timeline acts like they discovered him first.

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