In Rotation: R3 DA Chilliman

Growing up in Brooklyn, an Avirex jacket was a status symbol. You didn't just wear it; you carried it. Naming a track "Avirex Coat" in 2026 tells me exactly what era of fly R3 DA Chilliman is channeling. R3 operates out of the new West Coast ecosystem, but his aesthetic feels pulled from a time when heavy leather and pristine luxury dictated the hierarchy. His latest project, Rich Rapping II, dropped right before the Fourth of July weekend. It is exactly what it says on the tin. He raps about leather seats and drug dealing. He treats his syllables like percussive instruments, letting the bass swell underneath his voice before snapping back to the pocket. A lot of the current L.A. bounce scene gets trapped in a repetitive loop. It sounds good in the car but evaporates when you step out. R3 avoids that trap because his beat selection has actual texture. Listen to "Front & Bacc" featuring 310babii. The drums hit with a stiff, unyielding snap. R3 just glides over them, never rushing the tempo. It is a masterclass in breath control. The curators are catching on. The track just landed on Spotify's New Joints and SoundCloud's The Lookout. He has been building this momentum steadily. If you go back to Bling Bling Boy 2 or Perfect Timing, you hear the foundation being laid. Now, cuts like "More Icey" and the Nueve Lio-assisted "You Got It" are anchoring Apple Music’s The New L.A. playlists. The movement is bleeding out of state, too, with Detroit’s WGPR picking up the records for radio play. He is taking this show on the road, hitting the Fox Theater in Pomona with Fenix Flexin on July 25, followed immediately by a festival run at the Fox Theater in Oakland. The visual run matches the audio. The videos for "Drank Sip" and "Roll Wit Em" alongside LilPzy show a rapper completely comfortable in his own skin. He isn't faking the funk. This is pure, uncut fly sh*t. Press play right here.